You've probably heard of exporting Photoshop to PSD. But perhaps you don't fully understand the benefits of this practice.

Yet it could well enable you to take your visual creation processes to the next level.

That's exactly what we intend to explain in this article.

What is Photoshop PSD export?

This practice allows you to export the layers of your visuals created on Photoshop . You can then simply reintegrate them into another visual creation tool that supports this format.

Let's say you re-import your PSD files into Abyssale. In this case, the advantage is to combine Photoshop's advanced graphic features with Abyssale's automation capabilities. All without having to manually reproduce Photoshop visuals on an Abyssale builder.

Why export Photoshop files in PSD and import them into Abyssale?

This practice meets a number of objectives and facilitates creative production.

Multiply the variations of a Photoshop visual

Photoshop in its raw state is not optimized for editing and creating variations of the same visual.

If you use the tool, you know how laborious and time-consuming it can be to modify a single element in Photoshop. While not impossible, the tool is not optimized for varying versions of the same visual. Backtracking and layer management have a lot to do with this.

With PSD export, you can create a multitude of variations of your visuals in just a few clicks.

It's easy to use:

  • Create your visual in Photoshop.
  • Export the visual's layers.
  • Import them into your Abyssale builder.
  • Create as many variations as you like using Image Form or other automation methods shared on our blog.
  • You save precious time.

Perhaps you don't see the point of generating multiple variations of the same visual. And yet, there are many situations in which this can be useful.

AB testing

This method enables you to get to know your audience better, and what they respond to best. It involves submitting a multitude of different visuals to identify the type of colors, fonts and visual effects to which they are most sensitive.

Segmentation

In communications and marketing, personalization has become essential to capture the attention of your audience. So it's a good idea to segment your audience to offer them different messages and visuals according to their age, region, gender and interests.

Visual structure

When you're creating your visuals, you no longer need to ask yourself whether this or that color is the best match, or whether this or that background image is the right one. All you have to do is create your visual, worrying only about the position of the elements and the overall structure of the visual. Then simply generate a few variations to find the best one. This saves you precious creative time.

Optimize internal organization

Whether you're a creative agency or a brand that manages its own visual creations, good organization is a must.

Exporting Photoshop files in PSD is an advantage in this respect. On the one hand, it optimizes the creativity of creative profiles. They can continue to make the most of Photoshop's functionalities, while freeing themselves from "productive" tasks such as final retouching, modifying an element, and so on.

On the other hand, marketing teams gain in autonomy and no longer depend on graphic designers to modify a visual. Creative production therefore gains in fluidity and quality.

Giving customers autonomy

For creative agencies, this is a real game-changer for their perceived value to customers. Exporting Photoshop files in PSD and importing them into Abyssale enables anyone to generate a visual without any graphic skills.

In this case, simply create a template in Photoshop. Then export the layers to an Abyssale builder. Once you've decided which layers the customer can modify, all you have to do is use Image Form. The customer will be able to generate the visuals he wants from your template without depending on you.

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Finally, you can take your visual creation to the next level by exporting your Photoshop files in PSD and importing them into Abyssale. Creative production is then no longer a problem, but a genuine means of variation and testing.

Your internal organization, your perceived value to your customers and the level of personalization of your visuals will all improve considerably.

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