How Bagelstein Automated In-Store Digital Display Across 80+ Locations
Managing Local Pricing with Global Branding
As Bagelstein expanded to over 80 locations across multiple countries, they faced a critical challenge in their visual communication strategy. Each franchise location had the freedom to set their own prices, creating a complex matrix of pricing variations that needed to be reflected in their in-store digital displays while maintaining the brand's distinctive visual identity.
The existing web-to-print solution proved inadequate for this challenge. The system was inflexible, requiring manual modifications for each price change, and any errors in the process meant starting over from scratch. This resulted in a significant time investment from the creative team, who had to manage hundreds of variations manually.
With regular product updates and promotional changes across all locations, the creative team found themselves spending excessive time on repetitive tasks instead of focusing on strategic creative work. The manual process was not only time-consuming but also increased the risk of errors and inconsistencies in brand presentation.
Automated Visual Customization at Scale
Bagelstein implemented Abyssale's Dynamic Image generation system as their central solution for managing in-store digital displays. The system was configured to allow franchises to submit their specific pricing through a streamlined form, automatically generating on-brand visuals without requiring any design expertise from the local teams.
The creative team established a master template system that ensured brand consistency while allowing for local price variations. This template-based approach, combined with Abyssale's automation capabilities, created a foolproof process that maintained design standards across all locations. The solution integrated seamlessly with their existing platforms, creating a smooth workflow from creation to display.
By leveraging Airtable integration for data management and Abyssale's dynamic image generation, the team created a robust system that could handle both routine updates and special promotional campaigns. This technical infrastructure enabled them to respond quickly to market changes while maintaining quality and consistency.
From Days to Minutes
The implementation of Abyssale revolutionized Bagelstein's visual production process. What once took 5 minutes per visual now takes just 30 seconds, representing an 90% reduction in production time. This efficiency gain has been transformative for the creative team, who now handle over 850 requests with ease and precision.
The overall campaign deployment time has been reduced from three days to just one day, a 66% improvement in turnaround time. This acceleration hasn't come at the cost of quality or brand consistency - if anything, the automated system has enhanced brand compliance by eliminating human error in the design process.
Perhaps most importantly, the creative team has been freed from repetitive tasks to focus on strategic projects and creative initiatives. The simplified workflow has also improved communication between headquarters and franchises, creating a more streamlined and efficient organization. Looking ahead, Bagelstein is exploring additional uses for the platform, including video animations and multi-format social media content, further leveraging their investment in automation.
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