How MyJobGlasses Generated 2000+ Signups Through Personalized Social Sharing

Turning User Success into Viral Growth

MyJobGlasses faced a unique growth opportunity: one-third of their user acquisition came from organic social sharing, particularly on LinkedIn. However, scaling this organic channel required a solution that could automatically generate personalized visuals celebrating user achievements and encouraging sharing.

The initial approach using Lemlist for personalized email visuals proved promising but lacked the creative flexibility and scalability needed for a platform-wide rollout. The manual process of cleaning CSV files, importing data, and running multiple design tests created uncertainty in results and consumed valuable time.

The growth team needed a way to automatically generate personalized achievement visuals for thousands of users while maintaining brand consistency and professional quality - all without requiring additional headcount or technical resources.

Automating Social Proof at Scale

MyJobGlasses implemented Abyssale's Dynamic Image feature to create a gamified user experience that rewards engagement. The system automatically generates personalized visuals when users reach specific mentorship milestones on the platform, each designed to be instantly shareable on social media.

By integrating Abyssale with their existing CRM (Intercom), they created a seamless workflow where milestone achievements automatically trigger personalized emails containing social-ready visuals. This automation required minimal technical setup and could be managed by a single growth team member with basic design skills.

The solution bridged the gap between their design and growth teams, allowing professionally designed templates to be dynamically populated with user data and automatically distributed at scale. This enabled MyJobGlasses to maintain brand consistency while delivering personalized content to thousands of users.

From Milestones to GrowThe implementation of Abyssale transformed MyJobGlasses's organic acquisition strategy, generating over 650 social media posts that converted into more than 2,000 new user signups. This success created a sustainable growth loop where each new user becomes a potential ambassador for the platform.

Beyond the immediate acquisition metrics, the solution laid the foundation for a broader gamification strategy. The Customer Success team is now exploring new ways to leverage personalized content for community engagement and retention, while the Marketing team is integrating it into their broader content strategy.

The efficiency gains were equally impressive. What previously required multiple steps of CSV cleaning, importing, and testing can now be executed automatically, allowing the growth team to focus on strategy rather than execution. The system's success has led MyJobGlasses to explore expanding its use across other departments and use cases.