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How DeinDeal Accelerated Product Integration 10x With Custom Image Automation
10x Faster Image Processing
Reduced image integration time from one week to minutes, enabling rapid product catalog expansion
3000 Daily Products Automated
Seamlessly process 2000-3000 product listings daily with automated image resizing across 4 formats
Zero Additional Headcount
Doubled production capacity without expanding the team, enabling sustainable growth
Company overview
DeinDeal, Switzerland's leading e-commerce platform, combines traditional e-commerce, travel deals, and luxury second-hand offerings. With over 120,000 products across fashion, multimedia, childcare, sports, cosmetics, and home décor, they've established themselves as a comprehensive shopping destination for the Swiss market.
Story snapshot
Facing ambitious growth targets to double their product catalog, DeinDeal needed to transform their image production process from a week-long manual effort to an automated system capable of handling thousands of daily updates.
INDUSTRY
E-commerce
EMPLOYEES
100+
USE CASE
Automated product image optimization
The Challenge
Scaling Without Breaking: The 120,000 Product Challenge
As Switzerland's leading e-commerce platform, DeinDeal faced a critical scaling challenge: doubling their product catalog while maintaining image quality across all listings. With 2,000 to 3,000 new products being added daily, each requiring multiple image variations across four different formats, their manual image processing system had become a major bottleneck.
The existing workflow relied heavily on offshore teams managing images through Dropbox folders, resulting in week-long processing times for product launches. This manual approach wasn't just slow - it was fundamentally limiting DeinDeal's ability to grow and respond to market opportunities quickly.
With ambitious growth targets and a commitment to maintaining high-quality product presentations, DeinDeal needed to transform their image processing system without expanding their team size. The challenge was clear: find a way to scale product integration from hundreds to thousands per day while maintaining strict quality standards.
"Abyssale has been extra - 5 stars. Their rapid and efficient development, coupled with quick bug fixes, made the custom solution implementation seamless. Just 1-2 calls were enough to understand our needs and deliver the perfect solution."
The Solution
Automating Excellence: Custom Image Processing at Scale
DeinDeal implemented Abyssale's automated image processing system, integrating it deeply into their existing workflow through custom API development. The solution was specifically tailored to handle their unique requirements for multiple image formats and variations, with seamless integration into their product management system.
The team developed a streamlined process where product images could be automatically resized and optimized across all required formats, eliminating the need for manual intervention. This automation was enhanced through custom integration with Airtable, creating a fluid workflow that any team member could manage without specialized design skills.
Most importantly, the solution was built for scale, with no volume limitations and the ability to handle thousands of daily product updates. The implementation required minimal training and integrated seamlessly with their existing tools, allowing for immediate adoption across teams.
The Impact
From Weeks to Minutes: A Digital Transformation
The implementation of Abyssale transformed DeinDeal's operational capacity, accelerating image processing speed by a factor of 10. What previously took a full week of manual processing can now be completed in minutes, enabling the company to handle 2,000-3,000 product updates daily with ease.
Beyond pure speed improvements, the solution enabled DeinDeal to double their production capacity without adding headcount. The automation freed their creative teams from repetitive tasks, allowing them to focus on higher-value activities. The system's reliability and ease of use meant that any team member could manage product uploads, regardless of their technical background.
Looking ahead, DeinDeal is extending their use of Abyssale to automate display banner creation for their advertising campaigns, further leveraging the platform's capabilities. The scalable solution has positioned them perfectly for continued growth, with the ability to handle increasing volumes without adding operational complexity.
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